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The EU PPWR regulation of 2026 will be implemented in August, and the compliance plan for the export of lip makeup packaging materials will be fully resolved
2026-07-16

On August 12, 2026, the European Union's Packaging and Packaging Waste Regulation (PPWR) will be officially enforced, becoming a mandatory threshold for all beauty brands to export to the EU. Lip makeup, as a high-frequency consumer category, will be subject to mandatory supervision of the materials, recycling structure, and recycled material content of lip gloss bottles and lipstick tubes.




The three core requirements of this new regulation directly affect the procurement of lip packaging materials:




1. Excessive packaging is prohibited, and lipstick tubes and lip gloss bottles should be designed with lightweight to reduce excess plastic accessories;


Starting from 2026, all packaging must meet the recycling standard of Grade C or above, and composite multi-layer difficult to separate containers are prohibited from being put on shelves;


3. By 2030, PET lip gloss bottles will be mandatory to add more than 30% PCR consumer recycled plastic, with a total heavy metal content not exceeding 100mg/kg.




In response to the supply chain challenges brought about by the new regulations, our factory relies on the mature research and development capabilities of the Shantou Makeup Packaging Industry Belt to launch a complete set of compliant lip packaging solutions:




Support customization of PCR regenerated PETG raw materials, provide third-party material testing reports, and avoid penalties for greenwashing propaganda;


###Noun description




PCR=Post Consumer Recycled Plastic (PETG raw materials recycled from old plastic bottles)




###Disassemble item by item




1. * * Customizable PCR content**


Conventional PETG lip gloss bottles can be regenerated by 10%/25%/30% PCR, matching the EU's 2030 mandatory 30% recycled material policy;


Ordinary manufacturers can only produce brand new raw materials, without a stable supply chain of recycled materials.


2. * * Third party material testing report**


Each batch of PCR packaging materials can be issued with SGS/Intertek material testing certificates: clearly indicating the proportion of recycled materials, heavy metal content, and no harmful substances such as PFAS.


3. * * Avoid fines for "greenwashing" (emphasis)**


EU law prohibits brands from using empty slogans such as "environmentally friendly, recyclable, and renewable materials". Environmental promotion without authoritative testing reports is considered greenwashing, with a maximum penalty of 5% of the company's global revenue.


We provide complete testing documents, and our brand Amazon, independent websites, and offline supermarkets promote environmentally friendly selling points in full compliance, without any complaints, fines, or product delisting.




At present, multiple compliant public models in stock can be quickly sampled, and exclusive private model development for brands is supported to assist customers in laying out the EU market in advance and avoid the risk of product delisting after the implementation of new regulations in August. If you need to obtain compliant lip packaging material samples and material testing reports, please feel free to consult customer service online.